Antitrust in Data Driven Markets & Legal Framework for Influencers, Native Advertising and Control over the Use of AI in Marketing

Antitrust in Data Driven Markets & Legal Framework for Influencers, Native Advertising and Control over the Use of AI in Marketing

Dades bibliogràfiques
Autor corporatiu: SpringerLink (Online service)
Altres autors: Kilpatrick, Bruce (Editor), Kobel, Pierre (Editor), Këllezi, Pranvera (Editor)
Sumari:XVII, 457 p. 1 illus.
text
Idioma:anglès
Publicat: Cham : Springer International Publishing : Imprint: Springer, 2023.
Edició:1st ed. 2023.
Col·lecció:LIDC Contributions on Antitrust Law, Intellectual Property and Unfair Competition,
Matèries:
Private international law.
Conflict of laws.
International law.
Comparative law.
Information technology > Law and legislation.
Mass media > Law and legislation.
Artificial intelligence.
Telemarketing.
Internet marketing.
Big data.
Trade regulation.
Private International Law, International and Foreign Law, Comparative Law.
IT Law, Media Law, Intellectual Property.
Artificial Intelligence.
Digital Marketing.
Big Data.
International Economic Law, Trade Law.
Accés en línia:https://doi.org/10.1007/978-3-031-07422-6
Format: Electrònic Llibre
Descripció
Descripció física:XVII, 457 p. 1 illus. online resource.
Sumari:XVII, 457 p. 1 illus.
text
ISBN:9783031074226
ISSN:2199-7438
DOI:10.1007/978-3-031-07422-6

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