Agile Marketing Strategies New Approaches to Engaging Consumer Behavior /

Bibliographic Details
Main Author:	Rajagopal (Author)
Corporate Author:	SpringerLink (Online service)
Summary:	XIII, 251 p. 14 illus. text
Language:	English
Published:	Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2022.
Edition:	1st ed. 2022.
Subjects:	Marketing. Consumer behavior. Entrepreneurship. New business enterprises. Consumer Behavior.
Online Access:	https://doi.org/10.1007/978-3-031-04212-6
Format:	Electronic Book

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