Marketing Tourist Destinations in Emerging Economies Towards Competitive and Sustainable Emerging Tourist Destinations /

Marketing Tourist Destinations in Emerging Economies Towards Competitive and Sustainable Emerging Tourist Destinations /

Библиографические подробности
Автор-организация: SpringerLink (Online service)
Другие авторы: Mensah, Ishmael (Редактор), Balasubramanian, Kandappan (Редактор), Jamaluddin, Mohd Raziff (Редактор), Alcoriza, Gina (Редактор), Gaffar, Vanessa (Редактор), Rasoolimanesh, S. Mostafa (Редактор)
Примечания:XXV, 302 p. 8 illus.
text
Язык:английский
Опубликовано: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2022.
Издание:1st ed. 2022.
Серии:Palgrave Studies of Marketing in Emerging Economies,
Предметы:
Marketing.
International economic integration.
Globalization.
Emerging Markets and Globalization.
Online-ссылка:https://doi.org/10.1007/978-3-030-83711-2
Формат: Электронный ресурс Книга
Оглавление:
  • Part I: Destination attributes and features
  • Chapter 1: Nature and scope of destination marketing in emerging economies
  • Chapter 2: Marketing mix strategies of emerging tourist destinations: the case of Indonesia
  • Chapter 3: Special events and destination marketing strategies in emerging economies in Asia
  • Chapter 4: Competitiveness of emerging economies as tourist destinations
  • Part II: Travel behaviour and ICT applications in destination marketing
  • Chapter 5: Travel to emerging tourist destinations: motivations and decision-making processes
  • Chapter 6: Service quality, tourist satisfaction and destination loyalty in emerging economies
  • Chapter 7: Destination distribution systems and travel disintermediation in emerging economies
  • Chapter 8: The progress of ICT applications in destination marketing in emerging economies
  • Part III: Destination marketing process and activities
  • Chapter 9: New approaches to market segmentation, targeting and positioning: the case of Maribojoc, Bohol, Philippines
  • Chapter 10: Homecoming events and diaspora tourism promotion in emerging economies: the case of the year of return 2019 campaign in Ghana
  • Chapter 11: Destination branding slogans and their impacts on tourist arrivals: the case of the Philippines
  • Chapter 12: Opportunities and challenges of globalization for ASEAN destinations through the one belt one road initiative
  • Chapter 13: Marketing emerging tourist destinations during crisis and pandemics.

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