Marketing Tourist Destinations in Emerging Economies Towards Competitive and Sustainable Emerging Tourist Destinations /
| 企業作者: | |
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| 其他作者: | , , , , , |
| 總結: | XXV, 302 p. 8 illus. text |
| 語言: | 英语 |
| 出版: |
Cham :
Springer International Publishing : Imprint: Palgrave Macmillan,
2022.
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| 版: | 1st ed. 2022. |
| 叢編: | Palgrave Studies of Marketing in Emerging Economies,
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| 主題: | |
| 在線閱讀: | https://doi.org/10.1007/978-3-030-83711-2 |
| 格式: | 電子 圖書 |
書本目錄:
- Part I: Destination attributes and features
- Chapter 1: Nature and scope of destination marketing in emerging economies
- Chapter 2: Marketing mix strategies of emerging tourist destinations: the case of Indonesia
- Chapter 3: Special events and destination marketing strategies in emerging economies in Asia
- Chapter 4: Competitiveness of emerging economies as tourist destinations
- Part II: Travel behaviour and ICT applications in destination marketing
- Chapter 5: Travel to emerging tourist destinations: motivations and decision-making processes
- Chapter 6: Service quality, tourist satisfaction and destination loyalty in emerging economies
- Chapter 7: Destination distribution systems and travel disintermediation in emerging economies
- Chapter 8: The progress of ICT applications in destination marketing in emerging economies
- Part III: Destination marketing process and activities
- Chapter 9: New approaches to market segmentation, targeting and positioning: the case of Maribojoc, Bohol, Philippines
- Chapter 10: Homecoming events and diaspora tourism promotion in emerging economies: the case of the year of return 2019 campaign in Ghana
- Chapter 11: Destination branding slogans and their impacts on tourist arrivals: the case of the Philippines
- Chapter 12: Opportunities and challenges of globalization for ASEAN destinations through the one belt one road initiative
- Chapter 13: Marketing emerging tourist destinations during crisis and pandemics.