Marketing Tourist Destinations in Emerging Economies Towards Competitive and Sustainable Emerging Tourist Destinations /

Marketing Tourist Destinations in Emerging Economies Towards Competitive and Sustainable Emerging Tourist Destinations /

Manylion Llyfryddiaeth
Awdur Corfforaethol: SpringerLink (Online service)
Awduron Eraill: Mensah, Ishmael (Golygydd), Balasubramanian, Kandappan (Golygydd), Jamaluddin, Mohd Raziff (Golygydd), Alcoriza, Gina (Golygydd), Gaffar, Vanessa (Golygydd), Rasoolimanesh, S. Mostafa (Golygydd)
Crynodeb:XXV, 302 p. 8 illus.
text
Iaith:Saesneg
Cyhoeddwyd: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2022.
Rhifyn:1st ed. 2022.
Cyfres:Palgrave Studies of Marketing in Emerging Economies,
Pynciau:
Marketing.
International economic integration.
Globalization.
Emerging Markets and Globalization.
Mynediad Ar-lein:https://doi.org/10.1007/978-3-030-83711-2
Fformat: Electronig Llyfr
Tabl Cynhwysion:
  • Part I: Destination attributes and features
  • Chapter 1: Nature and scope of destination marketing in emerging economies
  • Chapter 2: Marketing mix strategies of emerging tourist destinations: the case of Indonesia
  • Chapter 3: Special events and destination marketing strategies in emerging economies in Asia
  • Chapter 4: Competitiveness of emerging economies as tourist destinations
  • Part II: Travel behaviour and ICT applications in destination marketing
  • Chapter 5: Travel to emerging tourist destinations: motivations and decision-making processes
  • Chapter 6: Service quality, tourist satisfaction and destination loyalty in emerging economies
  • Chapter 7: Destination distribution systems and travel disintermediation in emerging economies
  • Chapter 8: The progress of ICT applications in destination marketing in emerging economies
  • Part III: Destination marketing process and activities
  • Chapter 9: New approaches to market segmentation, targeting and positioning: the case of Maribojoc, Bohol, Philippines
  • Chapter 10: Homecoming events and diaspora tourism promotion in emerging economies: the case of the year of return 2019 campaign in Ghana
  • Chapter 11: Destination branding slogans and their impacts on tourist arrivals: the case of the Philippines
  • Chapter 12: Opportunities and challenges of globalization for ASEAN destinations through the one belt one road initiative
  • Chapter 13: Marketing emerging tourist destinations during crisis and pandemics.

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