Scrum for Sales A B2B Guide to Agility in Organization, Performance, and Management /
| Tác giả chính: | |
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| Tác giả của công ty: | |
| Tóm tắt: | XIX, 255 p. 38 illus. text |
| Ngôn ngữ: | Tiếng Anh |
| Được phát hành: |
Cham :
Springer International Publishing : Imprint: Springer,
2021.
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| Phiên bản: | 1st ed. 2021. |
| Loạt: | Future of Business and Finance,
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| Những chủ đề: | |
| Truy cập trực tuyến: | https://doi.org/10.1007/978-3-030-82978-0 |
| Định dạng: | Điện tử Sách |
Mục lục:
- 1. “Agility” Is More Than a Buzzword. Why B2B Sales Organizations Must Become Even More Adaptive
- 2. From Agony to Agility: The Emergence of Scrum as a Leading Agile Framework
- 3. Customer Acquisition: Team Dynamics and the Soft Beat of the Drum
- 4. Opportunity Management: Managing Complexity and Ambiguity
- 5. Pipeline Management: Overcoming Our Reptile Brain
- 6. Managing the Agile Salesforce in Scrum
- Epilogue: Agile Is Dead—Long Live Agile.