Scrum for Sales A B2B Guide to Agility in Organization, Performance, and Management /

Sonraí bibleagrafaíochta
Príomhchruthaitheoir: Scherm, Michael J. (Údar)
Údar corparáideach: SpringerLink (Online service)
Achoimre:XIX, 255 p. 38 illus.
text
Teanga:Béarla
Foilsithe / Cruthaithe: Cham : Springer International Publishing : Imprint: Springer, 2021.
Eagrán:1st ed. 2021.
Sraith:Future of Business and Finance,
Ábhair:
Rochtain ar líne:https://doi.org/10.1007/978-3-030-82978-0
Formáid: Leictreonach LEABHAR
Clár na nÁbhar:
  • 1. “Agility” Is More Than a Buzzword. Why B2B Sales Organizations Must Become Even More Adaptive
  • 2. From Agony to Agility: The Emergence of Scrum as a Leading Agile Framework
  • 3. Customer Acquisition: Team Dynamics and the Soft Beat of the Drum
  • 4. Opportunity Management: Managing Complexity and Ambiguity
  • 5. Pipeline Management: Overcoming Our Reptile Brain
  • 6. Managing the Agile Salesforce in Scrum
  • Epilogue: Agile Is Dead—Long Live Agile.