Scrum for Sales A B2B Guide to Agility in Organization, Performance, and Management /
| المؤلف الرئيسي: | |
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| مؤلف مشترك: | |
| الملخص: | XIX, 255 p. 38 illus. text |
| اللغة: | الإنجليزية |
| منشور في: |
Cham :
Springer International Publishing : Imprint: Springer,
2021.
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| الطبعة: | 1st ed. 2021. |
| سلاسل: | Future of Business and Finance,
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| الموضوعات: | |
| الوصول للمادة أونلاين: | https://doi.org/10.1007/978-3-030-82978-0 |
| التنسيق: | الكتروني كتاب |
جدول المحتويات:
- 1. “Agility” Is More Than a Buzzword. Why B2B Sales Organizations Must Become Even More Adaptive
- 2. From Agony to Agility: The Emergence of Scrum as a Leading Agile Framework
- 3. Customer Acquisition: Team Dynamics and the Soft Beat of the Drum
- 4. Opportunity Management: Managing Complexity and Ambiguity
- 5. Pipeline Management: Overcoming Our Reptile Brain
- 6. Managing the Agile Salesforce in Scrum
- Epilogue: Agile Is Dead—Long Live Agile.