Business in Africa in the Era of Digital Technology Essays in Honour of Professor William Darley /

Podrobná bibliografie
Korporativní autor:	SpringerLink (Online service)
Další autoři:	Abugre, James Baba (Editor), L.C. Osabutey, Ellis (Editor), P. Sigué, Simon (Editor)
Shrnutí:	XVII, 174 p. 13 illus., 12 illus. in color. text
Jazyk:	angličtina
Vydáno:	Cham : Springer International Publishing : Imprint: Springer, 2021.
Vydání:	1st ed. 2021.
Edice:	Advances in Theory and Practice of Emerging Markets,
Témata:	International business enterprises. Business information services. Entrepreneurship. New business enterprises. Marketing. Finance. International Business. IT in Business. Financial Economics.
On-line přístup:	https://doi.org/10.1007/978-3-030-70538-1
Médium:	Elektronický zdroj Kniha

Obsah:

1. Introduction to “Business in Africa in the Era of Digital Technology”
2. Digitalization in Africa: The case of public programs in Ghana
3. Maximizing Human Resource Development in Sub-Saharan Africa in the Digital Era
4. Digitizing Recruitment and Selection of Employees in Ghana: A Social Media Network Perspective
5. Gender and Rural Entrepreneurship in digitizing sub-Saharan Africa
6. Social Media and Economic Development: The Role of Instagram in Developing Countries
7. Franchising in the gasoline retail industry in Cameroon: A strategic perspective
8. Supply chain management systems in Africa: insights from Nigeria
9. Understanding rural micro and small business marketing practices in Ghana
10. Attitudes to Globalization in the Public, Private and NGO Sectors.

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