Cause-Related Marketing Case Studies From a Global Perspective /

Cause-Related Marketing Case Studies From a Global Perspective /

Detalles Bibliográficos
Autor Corporativo: SpringerLink (Online service)
Outros autores: Galan-Ladero, M. Mercedes (Editor), Galera-Casquet, Clementina (Editor), Alves, Helena M. (Editor)
Summary:XXIV, 435 p. 101 illus., 93 illus. in color.
text
Idioma:inglés
Publicado: Cham : Springer International Publishing : Imprint: Springer, 2021.
Edición:1st ed. 2021.
Series:Classroom Companion: Business,
Subjects:
Marketing.
Business ethics.
Business Ethics.
Acceso en liña:https://doi.org/10.1007/978-3-030-65455-9
Formato: Electrónico Libro

Internet

https://doi.org/10.1007/978-3-030-65455-9

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