Cause-Related Marketing Case Studies From a Global Perspective /
| Corporate Author: | |
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| Other Authors: | , , |
| Summary: | XXIV, 435 p. 101 illus., 93 illus. in color. text |
| Language: | English |
| Published: |
Cham :
Springer International Publishing : Imprint: Springer,
2021.
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| Edition: | 1st ed. 2021. |
| Series: | Classroom Companion: Business,
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| Subjects: | |
| Online Access: | https://doi.org/10.1007/978-3-030-65455-9 |
| Format: | Electronic Book |
Table of Contents:
- Theoretical Background: Introduction to Cause-Related Marketing
- Environmental Causes: Green Cause-Related Marketing for Social Innovation: Helping People to Reimagine Plastic Recycling and Sustainability
- Villavicencio - Banco de Bosques: "Leave Your Mark, a Reserve for More Reserves". Marketing Campaign to Recover Forests from Agentine Chaco
- The Triodos Bank Pension Plan: A Case of Solidarity-Based Investment
- WWF Spain: Illustrating Factors at Play, Impacts and Tensions in Cause-Related Marketing for Global Sustainability
- Social Causes (I): Covering Basic Needs: "Lighting Up Lives": A Cause-Related Marketing Case to Solve Energy Poverty and Improve Quality of Life in Pakistan
- Value Co-Creation in Cause-Related Marketing: The Case of "El Turrón Solidario" (The Solidarity Nougat) Campaign by Lidl and Ayuda en Acción Foundation
- Application of Cause-Related Marketing in the Fight Against Hunger: Case "Good Restaurants"
- Project "Soup of Aid" as a Cause-Related Marketing Campaign
- The Importance of Target-Group Oriented Brand Management in the Context of Cause-Related Marketing: The Case of Viva con Agua
- TOMS: "We Are in Business to Improve Lives"
- Social Causes (II): Education: Cause-Related Marketing Applied to Support Education in Tanzania: The Case of TCHIBO
- "Buy a Pen, Donate a Pen": A Case Study About the Power of Congruence and Simplicity in Online Cause-Related Marketing
- Bank Positioning and Cause-Related Marketing: The Case of Contactmore by ING
- Cause-Related Marketing in Retail E-Commerce as Support for the Sustainability of the University: The Case of Amazon and University of the Andes (Columbia)
- Cause-Related Marketing in Luxury Brands: The Case of Josefinas
- Disseminating Pet-Friendly Trends in Partnership: The Initiative "Marketing con Causa" in Mexico
- Health Causes: Cause-Related Marketing (CRM) of Ausonia's Campaigns
- The Role of Cause-Related Marketing in the Case of Breast Cancer in Romania
- Digital Communication asa Vehicle for Cause-Related Marketing in Cancer Prevention: Lactogal Case Study
- All United Against Breast Cancer: The Solidarity Beauty of Estée Lauder
- Analysis of the CRM Campaigns on Facebook. The Case of Menudos Corazones
- Considerations and Decisions for Firms: Organizational Conflicts in CRM Planning and Implementation: City Hotel's Towel Reuse Program
- Santos Motors
- Choosing CRM
- Teaching Notes for This Textbook. .