Business Model Management Design - Process - Instruments /

Dades bibliogràfiques
Autor principal: Wirtz, Bernd W. (Autor)
Autor corporatiu: SpringerLink (Online service)
Sumari:XIV, 309 p. 176 illus., 149 illus. in color.
text
Idioma:anglès
Publicat: Cham : Springer International Publishing : Imprint: Springer, 2020.
Edició:2nd ed. 2020.
Col·lecció:Springer Texts in Business and Economics,
Matèries:
Accés en línia:https://doi.org/10.1007/978-3-030-48017-2
Format: Electrònic eBook
Taula de continguts:
  • Part A - Business models as a management concept
  • Introduction
  • The business model concept
  • Business model concepts in literature
  • Distinction and aims of business models
  • Part B - Structure of business models
  • Introduction
  • Structure of the value creation in business models
  • Partial models of business models
  • Partial models of business models
  • Business model innovation
  • Part C - Business model management
  • Introduction
  • Types of business model management
  • Design of business models
  • Implementation of business models
  • Implementation of business models
  • Implementation of business models
  • Controlling business models
  • Part D - Business model case studies
  • Introduction
  • E-business model
  • Banking business model
  • Automotive business model
  • Media business model.