Italian Women's Experiences with American Consumer Culture, 1945–1975 The Italian Mrs. Consumer /

Italian Women's Experiences with American Consumer Culture, 1945–1975 The Italian Mrs. Consumer /

Manylion Llyfryddiaeth
Prif Awdur: Harris, Jessica L. (Awdur)
Awdur Corfforaethol: SpringerLink (Online service)
Crynodeb:XIV, 235 p. 15 illus., 11 illus. in color.
text
Iaith:Saesneg
Cyhoeddwyd: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2020.
Rhifyn:1st ed. 2020.
Cyfres:Italian and Italian American Studies,
Pynciau:
Italy > History.
Oral history.
Civilization > History.
Social history.
World history.
Sex.
History of Italy.
Oral History.
Cultural History.
Social History.
World History, Global and Transnational History.
Gender Studies.
Mynediad Ar-lein:https://doi.org/10.1007/978-3-030-47825-4
Fformat: Electronig Llyfr
Tabl Cynhwysion:
  • 1. Introduction: Italy and the Arrival of Mrs. Consumer
  • Part I
  • 2. How to Read like Mrs. Consumer: Modernizing and Americanizing the Mondadori Publishing Company’s Magazine Division
  • 3. How to Shop and Dress like Mrs. Consumer: Rebuilding La Rinascente the American Way
  • Part II
  • 4. How to Shop, Store, and Cook Food like Mrs. Consumer: The Refrigerator, Women, and the Italian Home
  • 5. How to Be Beautiful like Mrs. Consumer: American Beauty and Italian Women
  • Part III
  • 6. The Catholic and Communist Mrs. Consumer
  • 7. Were They Really Mrs. Consumers?
  • 8. Conclusion.

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