Perspectives on Consumer Behaviour Theoretical Aspects and Practical Applications /

Perspectives on Consumer Behaviour Theoretical Aspects and Practical Applications /

Bibliografiska uppgifter
Institutionell upphovsman: SpringerLink (Online service)
Övriga upphovsmän: Sroka, Włodzimierz (Utgivare, redaktör, sammanställare)
Sammanfattning:XX, 338 p. 38 illus., 30 illus. in color.
text
Språk:engelska
Publicerad: Cham : Springer International Publishing : Imprint: Springer, 2020.
Upplaga:1st ed. 2020.
Serie:Contributions to Management Science,
Ämnen:
Consumer behavior.
Branding (Marketing).
Marketing research.
Business intelligence.
Consumer Behavior.
Branding.
Market Research and Competitive Intelligence.
Länkar:https://doi.org/10.1007/978-3-030-47380-8
Materialtyp: Elektronisk Bok

Internet

https://doi.org/10.1007/978-3-030-47380-8

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