Perspectives on Consumer Behaviour Theoretical Aspects and Practical Applications /

Perspectives on Consumer Behaviour Theoretical Aspects and Practical Applications /

Bibliografski detalji
Autor kompanije: SpringerLink (Online service)
Daljnji autori: Sroka, Włodzimierz (Urednik)
Sažetak:XX, 338 p. 38 illus., 30 illus. in color.
text
Jezik:engleski
Izdano: Cham : Springer International Publishing : Imprint: Springer, 2020.
Izdanje:1st ed. 2020.
Serija:Contributions to Management Science,
Teme:
Consumer behavior.
Branding (Marketing).
Marketing research.
Business intelligence.
Consumer Behavior.
Branding.
Market Research and Competitive Intelligence.
Online pristup:https://doi.org/10.1007/978-3-030-47380-8
Format: Elektronički Knjiga

Internet

https://doi.org/10.1007/978-3-030-47380-8

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