Rethinking Luxury Fashion The Role of Cultural Intelligence in Creative Strategy /
| Main Author: | |
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| Corporate Author: | |
| Summary: | XXII, 191 p. 18 illus., 17 illus. in color. text |
| Language: | English |
| Published: |
Cham :
Springer International Publishing : Imprint: Palgrave Macmillan,
2020.
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| Edition: | 1st ed. 2020. |
| Series: | Palgrave Advances in Luxury,
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| Subjects: | |
| Online Access: | https://doi.org/10.1007/978-3-030-45301-5 |
| Format: | Electronic Book |
Table of Contents:
- 1. Defining Fashion, Luxury, and Luxury Fashion
- 2. Established Methods of classifying Luxury Fashion Brands
- 3. A New Method for the Classification of Luxury Fashion Brands
- 4. The Producers of “Newness” in Luxury Fashion
- 5. What Do We Really Consume through Luxury Fashion?
- 6. How Do We Consume Luxury Fashion?
- 7. A Close Look at Cultural Intelligence
- 8. Tim Morton’s Theory of Hyperobjects
- 9. Luxury Fashion Products Addressing Cultural Changes
- 10. Luxury Marketing Strategies Based on Cultural Intelligence
- 11. Conclusions.