Understanding Social Media and Entrepreneurship The Business of Hashtags, Likes, Tweets and Stories /

Библиографические подробности
Автор-организация:	SpringerLink (Online service)
Другие авторы:	Schjoedt, Leon (Редактор), Brännback, Malin E. (Редактор), Carsrud, Alan L. (Редактор)
Примечания:	XVIII, 218 p. 9 illus. text
Язык:	английский
Опубликовано:	Cham : Springer International Publishing : Imprint: Springer, 2020.
Издание:	1st ed. 2020.
Серии:	Exploring Diversity in Entrepreneurship,
Предметы:	Entrepreneurship. New business enterprises. Telemarketing. Internet marketing. Strategic planning. Leadership. Digital Marketing. Business Strategy and Leadership.
Online-ссылка:	https://doi.org/10.1007/978-3-030-43453-3
Формат:	Электронный ресурс Книга

Оглавление:

Chapter 1. Social Media in an Entrepreneurship Context
Chapter 2. Social Media: Exploring Entrepreneurial Opportunities
Chapter 3. Social Media and Entrepreneurship—Exploring the Role of Digital Source Selection and Information Literacy
Chapter 4. Effectual entrepreneur and the use of social media for opportunity recognition
Chapter 5. Exploring the Gendered Nature of Digital Social Networks
Chapter 6. How is Social Media Adopted by Entrepreneurial Teams?- Chapter 7. Entrepreneurship and Social Media Influencers in an Islamic Context
Chapter 8. Social Media and Small Entrepreneurial Firms’ Internationalization
Chapter 9. The Devil on the Entrepreneur's Shoulder - Analyzing the Relationship between Moral Disengagement, Founders’ Motives and Unethical Behavior of Entrepreneurs on Social Media
Chapter 10.In Pursuit of Socioemotional Wealth: The Affordances of Social Media in Family Firms.

Схожие документы