Design Thinking for Strategy Innovating Towards Competitive Advantage /
| Autor principal: | |
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| Autor corporatiu: | |
| Sumari: | XII, 219 p. 54 illus. text |
| Idioma: | anglès |
| Publicat: |
Cham :
Springer International Publishing : Imprint: Springer,
2020.
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| Edició: | 1st ed. 2020. |
| Col·lecció: | Management for Professionals,
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| Matèries: | |
| Accés en línia: | https://doi.org/10.1007/978-3-030-25875-7 |
| Format: | Electrònic Llibre |
Taula de continguts:
- Part I: The Concepts and Theories Behind Innovative Strategy Design
- Part II: A Structured Approach to Strategy Development
- Part III: Laying the Foundation for a Successful Strategy
- Part IV: Iteratively Developing the Business Model Underlying the Strategy
- Part V: Exposing the Designed Strategy to the Competitive Environment.