Eurasian Business Perspectives Proceedings of the 24th Eurasia Business and Economics Society Conference /
| Korporativní autor: | |
|---|---|
| Další autoři: | , , , |
| Shrnutí: | XIV, 181 p. 30 illus., 3 illus. in color. text |
| Jazyk: | angličtina |
| Vydáno: |
Cham :
Springer International Publishing : Imprint: Springer,
2019.
|
| Vydání: | 1st ed. 2019. |
| Edice: | Eurasian Studies in Business and Economics,
11/2 |
| Témata: | |
| On-line přístup: | https://doi.org/10.1007/978-3-030-18652-4 |
| Médium: | Elektronický zdroj Kniha |
Obsah:
- Part I. Marketıng
- Encouraging Sustainable Consumer Behavior: A Stakeholder Approach
- The Role of Food Product Features in the Purchase Process by Consumer Generation X and Y
- Local or Imported Product - Assessment of Purchasing Preferences of Consumers on Food Markets: The Case of Poland, Lithuania, Slovakia and Ukraine
- Specifics of Marketing Communications within Political Environment in Slovakia
- Muslim Consumers’ Attitude Toward Non-Muslim’s Halal Food Operators: Evidence from Malaysia
- Part II. Management
- Business Impact of the Imprecise Implementation of European Directives on Cross-Border Companies Restructurings
- Australian and New Zealand B Corps and Their Use of Social Media
- Occupant Satisfaction in Sustainable and Conventional Higher Education Buildings
- The Missing Framework for Adaptation of Agile Software Development Projects
- Innovations Risk Factors Analysis Between Innovation Leaders and Moderate Innovators
- Part III.SMES
- The Influence of a Branch Group Purchasing Organization on the Development of Small and Medium-Sized Enterprises
- Multidimensional Approach to the Role of Internal Business Factors in Internationalization of Manufacturing SME's
- Risks in the Development of SME's Business Functioning on the Basis of CSR.