Temporal Modelling of Customer Behaviour

Temporal Modelling of Customer Behaviour

Библиографические подробности
Главный автор: Luo, Ling (Автор)
Автор-организация: SpringerLink (Online service)
Примечания:XV, 123 p. 39 illus., 35 illus. in color.
text
Язык:английский
Опубликовано: Cham : Springer International Publishing : Imprint: Springer, 2020.
Издание:1st ed. 2020.
Серии:Springer Theses, Recognizing Outstanding Ph.D. Research,
Предметы:
Computational intelligence.
Consumer behavior.
Machine learning.
Marketing research.
Business intelligence.
Medicine, Preventive.
Health promotion.
Computational Intelligence.
Consumer Behavior.
Machine Learning.
Market Research and Competitive Intelligence.
Health Promotion and Disease Prevention.
Online-ссылка:https://doi.org/10.1007/978-3-030-18289-2
Формат: Электронный ресурс Книга
Оглавление:
  • Introduction
  • Datasets
  • Literature Review
  • Tracking Purchase Behaviour Change
  • Discovering Purchase Behaviour Patterns
  • Evaluating Impact of the Web-based Health Program
  • Tracking the Evolution of Customer Segmentations
  • Conclusions and Future Work. .

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