Temporal Modelling of Customer Behaviour

Temporal Modelling of Customer Behaviour

Sonraí bibleagrafaíochta
Príomhchruthaitheoir: Luo, Ling (Údar)
Údar corparáideach: SpringerLink (Online service)
Achoimre:XV, 123 p. 39 illus., 35 illus. in color.
text
Teanga:Béarla
Foilsithe / Cruthaithe: Cham : Springer International Publishing : Imprint: Springer, 2020.
Eagrán:1st ed. 2020.
Sraith:Springer Theses, Recognizing Outstanding Ph.D. Research,
Ábhair:
Computational intelligence.
Consumer behavior.
Machine learning.
Marketing research.
Business intelligence.
Medicine, Preventive.
Health promotion.
Computational Intelligence.
Consumer Behavior.
Machine Learning.
Market Research and Competitive Intelligence.
Health Promotion and Disease Prevention.
Rochtain ar líne:https://doi.org/10.1007/978-3-030-18289-2
Formáid: Leictreonach LEABHAR
Clár na nÁbhar:
  • Introduction
  • Datasets
  • Literature Review
  • Tracking Purchase Behaviour Change
  • Discovering Purchase Behaviour Patterns
  • Evaluating Impact of the Web-based Health Program
  • Tracking the Evolution of Customer Segmentations
  • Conclusions and Future Work. .

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