Temporal Modelling of Customer Behaviour
| Egile nagusia: | |
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| Erakunde egilea: | |
| Gaia: | XV, 123 p. 39 illus., 35 illus. in color. text |
| Hizkuntza: | ingelesa |
| Argitaratua: |
Cham :
Springer International Publishing : Imprint: Springer,
2020.
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| Edizioa: | 1st ed. 2020. |
| Saila: | Springer Theses, Recognizing Outstanding Ph.D. Research,
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| Gaiak: | |
| Sarrera elektronikoa: | https://doi.org/10.1007/978-3-030-18289-2 |
| Formatua: | Baliabide elektronikoa Liburua |
Aurkibidea:
- Introduction
- Datasets
- Literature Review
- Tracking Purchase Behaviour Change
- Discovering Purchase Behaviour Patterns
- Evaluating Impact of the Web-based Health Program
- Tracking the Evolution of Customer Segmentations
- Conclusions and Future Work. .