Toolbox for Marketing and Management Creative Concepts, Forecasting Methods, and Analytical Instruments /
| 第一著者: | |
|---|---|
| 団体著者: | |
| 要約: | XIX, 260 p. 116 illus., 104 illus. in color. text |
| 言語: | 英語 |
| 出版事項: |
Cham :
Springer International Publishing : Imprint: Springer,
2019.
|
| 版: | 1st ed. 2019. |
| シリーズ: | Management for Professionals,
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| 主題: | |
| オンライン･アクセス: | https://doi.org/10.1007/978-3-030-13823-3 |
| フォーマット: | 電子媒体 図書 |
目次:
- Presentations - Conveyer Belt of Your Success
- Vision - Mission - Goals
- Concepts for the Development of Strategies
- Strategic Analysis Tools
- Forecasting Methods
- Customer Value Models
- Creative Methods
- Innovative Project Management Tools
- Budgeting Concepts
- Strategic and Operational Marketing Plan
- Change Management Tools.