Toolbox for Marketing and Management Creative Concepts, Forecasting Methods, and Analytical Instruments /
| Autor principal: | |
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| Autor corporatiu: | |
| Sumari: | XIX, 260 p. 116 illus., 104 illus. in color. text |
| Idioma: | anglès |
| Publicat: |
Cham :
Springer International Publishing : Imprint: Springer,
2019.
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| Edició: | 1st ed. 2019. |
| Col·lecció: | Management for Professionals,
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| Matèries: | |
| Accés en línia: | https://doi.org/10.1007/978-3-030-13823-3 |
| Format: | Electrònic Llibre |
Taula de continguts:
- Presentations - Conveyer Belt of Your Success
- Vision - Mission - Goals
- Concepts for the Development of Strategies
- Strategic Analysis Tools
- Forecasting Methods
- Customer Value Models
- Creative Methods
- Innovative Project Management Tools
- Budgeting Concepts
- Strategic and Operational Marketing Plan
- Change Management Tools.