Social Marketing in Action Cases from Around the World /

Social Marketing in Action Cases from Around the World /

书目详细资料
企业作者: SpringerLink (Online service)
其他作者: Basil, Debra Z. (Editor), Diaz-Meneses, Gonzalo (Editor), Basil, Michael D. (Editor)
总结:XXIX, 462 p. 74 illus., 71 illus. in color.
text
语言:英语
出版: Cham : Springer International Publishing : Imprint: Springer, 2019.
版:1st ed. 2019.
丛编:Springer Texts in Business and Economics,
主题:
Consumer behavior.
Marketing research.
Business intelligence.
Executives > Training of.
Consumer Behavior.
Market Research and Competitive Intelligence.
Management Education.
在线阅读:https://doi.org/10.1007/978-3-030-13020-6
格式: 电子 图书
书本目录:
  • Part I: Understanding Social Marketing
  • Chapter 1 The Big Picture in Social Marketing
  • Chapter 2 The Fundamentals of Social Marketing
  • Chapter 3 Research and Evaluation in Social Marketing
  • Chapter 4 Theory in Social Marketing
  • Chapter 5 A Brief History of Social Marketing
  • Part II Social Marketing Cases: Social Welfare
  • Chapter 6 Fun Ways to Engage with Rail Safety through the Dumb Ways to Die Social Marketing Campaign
  • Chapter 7 The Second Life of Food
  • Chapter 8 The Bank of Cancer Research
  • Chapter 9 VCW of Social Impact in a Developing Country
  • Chapter 10 Operation Red Nose
  • Chapter 11 Social Marketing for the Reduction of Tax Evasion
  • Chapter 12 Worn Wear
  • Part III Social Marketing Cases: Health
  • Chapter 13 Inculcating the Handwashing Habit through Social Marketing Among Poor Children in India
  • Chapter 14 Social Marketing Campaigns for Healthier Eating Habits in France
  • Chapter 15 Smile Train India
  • Chapter 16 Enhancing Existing Communication Channels for Large-Scale Health Interventions
  • Chapter 17 Saving Lives through Lifebuoy's "Help a Child Reach 5' Social Marketing Campaign
  • Chapter 18 Behavior Change and Nutrition Education for Teenagers
  • Chapter 19 Using Social Marketing to Promote Handwashing the Soap for a Healthier Vietnam
  • Part IV: Social Marketing Cases: Environment
  • Chapter 20 Using Social Marketing to Increase Bicycle Ridership to Major Events in Vancouver, Canada
  • Chapter 21 Akureyri on the Verge
  • Chapter 22 Vancouver Aquarium and World Wildlife Foundation's Great Canadian Shoreline Cleanup
  • Chapter 23 Be the Street You Want to See
  • Chapter 24 The Coulee Clean Up
  • Chapter 25 Applying Social Marketing to Koala Conservation
  • Part V Social Marketing Cases: Education
  • Chapter 26 Co-creating a Sea Change Social Marketing Campaign for Ocean Literacy in Europe
  • Chapter 27 Enhancing Health by Means of Massive Open Online Courses
  • Chapter 28 Use of Social Marketing to Improve Science Teaching in Maharashtra, India 2014-2018
  • Chapter 29 A Case of Co-Created Social Marketing Campaign.

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