Social Marketing in Action Cases from Around the World /

Social Marketing in Action Cases from Around the World /

Podrobná bibliografie
Korporativní autor: SpringerLink (Online service)
Další autoři: Basil, Debra Z. (Editor), Diaz-Meneses, Gonzalo (Editor), Basil, Michael D. (Editor)
Shrnutí:XXIX, 462 p. 74 illus., 71 illus. in color.
text
Jazyk:angličtina
Vydáno: Cham : Springer International Publishing : Imprint: Springer, 2019.
Vydání:1st ed. 2019.
Edice:Springer Texts in Business and Economics,
Témata:
Consumer behavior.
Marketing research.
Business intelligence.
Executives > Training of.
Consumer Behavior.
Market Research and Competitive Intelligence.
Management Education.
On-line přístup:https://doi.org/10.1007/978-3-030-13020-6
Médium: Elektronický zdroj Kniha

Internet

https://doi.org/10.1007/978-3-030-13020-6

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