Customer Accounting Creating Value with Customer Analytics /

Customer Accounting Creating Value with Customer Analytics /

Bibliographic Details
Main Authors:	Bonacchi, Massimiliano (Author), Perego, Paolo (Author)
Corporate Author:	SpringerLink (Online service)
Summary:	VIII, 87 p. 19 illus. text
Language:	English
Published:	Cham : Springer International Publishing : Imprint: Springer, 2019.
Edition:	1st ed. 2019.
Series:	SpringerBriefs in Accounting,
Subjects:	Accounting. Business enterprises > Finance. Marketing research. Business intelligence. Consumer behavior. Quantitative research. Financial Accounting. Corporate Finance. Market Research and Competitive Intelligence. Consumer Behavior. Data Analysis and Big Data.
Online Access:	https://doi.org/10.1007/978-3-030-01971-6
Format:	Electronic Book

Similar Items

Critical Factors for Adoption of Customer Relationship Management A Study of Palestine SMEs /
by: Salah, Omar Hasan, et al.
Published: (2023)

Brand Choice and Loyalty Evidence from Swiss Car Registration Microdata /
by: Meier, Beat
Published: (2020)

Perspectives on Consumer Behaviour Theoretical Aspects and Practical Applications /
Published: (2020)

Consumer Behavior in Practice Strategic Insights for the Modern Marketer /
by: Chan, Eugene Y.
Published: (2024)

Marketing Transformation: Marketing Practice in an Ever Changing World Proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC) /
Published: (2018)

Social Marketing in Action Cases from Around the World /
Published: (2019)

Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces Proceedings of the 2018 Academy of Marketing Science (AMS) Annual Conference /
Published: (2018)

Product Innovation Management Intelligence, Discovery, Development /
by: Biazzo, Stefano, et al.
Published: (2021)

Consumer Behavior over the Life Course Research Frontiers and New Directions /
by: Moschis, George P.
Published: (2019)

Chinese Consumers Exploring the World's Largest Demographic /
by: Sethi, Ashok
Published: (2019)

Temporal Modelling of Customer Behaviour
by: Luo, Ling
Published: (2020)

International Marketing Research A Transformative Approach /
by: Kumar, V.
Published: (2024)

Advances in Luxury Brand Management
Published: (2017)

Influencer Marketing for Brands What YouTube and Instagram Can Teach You About the Future of Digital Advertising /
by: Levin, Aron
Published: (2020)

From Big Data to Intelligent Data An Applied Perspective /
by: Harfoush, Fady A.
Published: (2021)

Transformative Marketing Combining New Age Technologies and Human Insights /
by: Kumar, V., et al.
Published: (2024)

The Data-Driven Project Manager A Statistical Battle Against Project Obstacles /
by: Vanhoucke, Mario
Published: (2018)

Neuroeconomic and Behavioral Aspects of Decision Making Proceedings of the 2016 Computational Methods in Experimental Economics (CMEE) Conference /
Published: (2017)

Entertainment Science Data Analytics and Practical Theory for Movies, Games, Books, and Music /
by: Hennig-Thurau, Thorsten, et al.
Published: (2019)

AI in Marketing, Sales and Service How Marketers without a Data Science Degree can use AI, Big Data and Bots /
by: Gentsch, Peter
Published: (2019)

Using Installed Base Selling to Maximize Revenue A Step-by-Step Approach to Achieving Long-Term Profitable Growth /
by: Gicquel, Remi, et al.
Published: (2020)

Social Big Data Analytics Practices, Techniques, and Applications /
by: Abu-Salih, Bilal, et al.
Published: (2021)

Advances in Kaiyu Studies From Shop-Around Movements Through Behavioral Marketing to Town Equity Research /
Published: (2018)

A Brain for Business – A Brain for Life How insights from behavioural and brain science can change business and business practice for the better /
by: O'Mara, Shane
Published: (2018)

Advances in Analytics and Applications
Published: (2019)

Eurasian Business Perspectives Proceedings of the 25th Eurasia Business and Economics Society Conference /
Published: (2020)

Socially Responsible Consumption and Marketing in Practice Collection of Case Studies /
Published: (2022)

Digital Transformation in Business and Society Theory and Cases /
Published: (2020)

The Intelligent Marketer’s Guide to Data Privacy The Impact of Big Data on Customer Trust /
by: Palmatier, Robert W., et al.
Published: (2019)

Market Research with Panels Types, Surveys, Analysis, and Applications /
by: Günther, Martin, et al.
Published: (2022)

Customer Engagement Marketing
Published: (2018)

Market Segmentation Analysis Understanding It, Doing It, and Making It Useful /
by: Dolnicar, Sara, et al.
Published: (2018)

Predictive Intelligence for Data-Driven Managers Process Model, Assessment-Tool, IT-Blueprint, Competence Model and Case Studies /
by: Seebacher, Uwe
Published: (2021)

The Pricing Compass Finding the Solution to Your Pricing Puzzle /
by: Yang, Jan Y.
Published: (2024)

The Reign of the Customer Customer-Centric Approaches to Improving Satisfaction /
by: Fornell, Claes, et al.
Published: (2020)

Planning and Reporting in BI-supported Controlling Fundamentals, Business Intelligence, Mobile BI, Big Data Analytics and AI /
by: Schön, Dietmar
Published: (2023)

Market Research The Process, Data, and Methods Using Stata /
by: Mooi, Erik, et al.
Published: (2018)

Marketing and Smart Technologies Proceedings of ICMarkTech 2020 /
Published: (2021)

Development of Hedonic Ofﬁce Rent Indices Examples for German Metropolitan Areas /
by: Kempf, Simon
Published: (2016)

Corporate Finance: A Systematic Approach
by: Chang, Kuo-Ping
Published: (2023)