Cultural Heritage Marketing A Relationship Marketing Approach to Conservation Services /
| Главный автор: | |
|---|---|
| Автор-организация: | |
| Примечания: | XVII, 158 p. 13 illus. text |
| Язык: | английский |
| Опубликовано: |
Cham :
Springer International Publishing : Imprint: Palgrave Pivot,
2019.
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| Издание: | 1st ed. 2019. |
| Предметы: | |
| Online-ссылка: | https://doi.org/10.1007/978-3-030-00287-9 |
| Формат: | Электронный ресурс Книга |
Оглавление:
- 1. Introduction
- 2. Bringing Marketing into Heritage Conservation Services
- 3. Characteristics of Heritage Conservation Services
- 4. Customers, Employees and Communication
- 5. Processes and Scenarios
- 6. Summary: Commercial Versus Social Marketing of Heritage Conservation Services.