Cultural Heritage Marketing A Relationship Marketing Approach to Conservation Services /
| Autor principal: | |
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| Autor Corporativo: | |
| Resumo: | XVII, 158 p. 13 illus. text |
| Idioma: | inglês |
| Publicado em: |
Cham :
Springer International Publishing : Imprint: Palgrave Pivot,
2019.
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| Edição: | 1st ed. 2019. |
| Assuntos: | |
| Acesso em linha: | https://doi.org/10.1007/978-3-030-00287-9 |
| Formato: | Recurso Electrónico Livro |
Sumário:
- 1. Introduction
- 2. Bringing Marketing into Heritage Conservation Services
- 3. Characteristics of Heritage Conservation Services
- 4. Customers, Employees and Communication
- 5. Processes and Scenarios
- 6. Summary: Commercial Versus Social Marketing of Heritage Conservation Services.