Cultural Heritage Marketing A Relationship Marketing Approach to Conservation Services /
| 第一著者: | |
|---|---|
| 団体著者: | |
| 要約: | XVII, 158 p. 13 illus. text |
| 言語: | 英語 |
| 出版事項: |
Cham :
Springer International Publishing : Imprint: Palgrave Pivot,
2019.
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| 版: | 1st ed. 2019. |
| 主題: | |
| オンライン･アクセス: | https://doi.org/10.1007/978-3-030-00287-9 |
| フォーマット: | 電子媒体 図書 |
目次:
- 1. Introduction
- 2. Bringing Marketing into Heritage Conservation Services
- 3. Characteristics of Heritage Conservation Services
- 4. Customers, Employees and Communication
- 5. Processes and Scenarios
- 6. Summary: Commercial Versus Social Marketing of Heritage Conservation Services.