Cultural Heritage Marketing A Relationship Marketing Approach to Conservation Services /
| Autor principal: | |
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| Autor corporatiu: | |
| Sumari: | XVII, 158 p. 13 illus. text |
| Idioma: | anglès |
| Publicat: |
Cham :
Springer International Publishing : Imprint: Palgrave Pivot,
2019.
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| Edició: | 1st ed. 2019. |
| Matèries: | |
| Accés en línia: | https://doi.org/10.1007/978-3-030-00287-9 |
| Format: | Electrònic Llibre |
Taula de continguts:
- 1. Introduction
- 2. Bringing Marketing into Heritage Conservation Services
- 3. Characteristics of Heritage Conservation Services
- 4. Customers, Employees and Communication
- 5. Processes and Scenarios
- 6. Summary: Commercial Versus Social Marketing of Heritage Conservation Services.