Advances in Chinese Brand Management

Bibliographic Details
Corporate Author:	SpringerLink (Online service)
Other Authors:	Balmer, John M. T. (Editor), Chen, Weifeng (Editor)
Summary:	X, 354 p. text
Language:	English
Published:	London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2017.
Edition:	1st ed. 2017.
Series:	Journal of Brand Management: Advanced Collections
Subjects:	Customer relations > Management. Marketing research. Business intelligence. International business enterprises. Customer Relationship Management. Market Research and Competitive Intelligence. International Business.
Online Access:	https://doi.org/10.1057/978-1-352-00011-5
Format:	Electronic Book

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