Eco-Innovations in Emerging Markets Analyzing Consumer Behaviour and Adaptability /

書誌詳細
第一著者: Reyes-Mercado, Pável (著者)
団体著者: SpringerLink (Online service)
要約:XXII, 131 p. 18 illus., 1 illus. in color.
text
言語:英語
出版事項: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2016.
版:1st ed. 2016.
主題:
オンライン・アクセス:https://doi.org/10.1057/978-1-137-58742-8
フォーマット: 電子媒体 図書
目次:
  • Introduction
  • Chapter 1 Macro perspectives of Eco-Innovations
  • Chapter 2 Research Foundations: Retrospects and Prospects
  • Chapter 3 Research Model
  • Chapter 4 Research Approach
  • Chapter 5 Unveiling Consumer's Insights
  • Chapter 6 Driving Change: Converging Business and Policy
  • Chapter 7 Challenges Ahead
  • Appendices.