Eco-Innovations in Emerging Markets Analyzing Consumer Behaviour and Adaptability /

Manylion Llyfryddiaeth
Prif Awdur: Reyes-Mercado, Pável (Awdur)
Awdur Corfforaethol: SpringerLink (Online service)
Crynodeb:XXII, 131 p. 18 illus., 1 illus. in color.
text
Iaith:Saesneg
Cyhoeddwyd: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2016.
Rhifyn:1st ed. 2016.
Pynciau:
Mynediad Ar-lein:https://doi.org/10.1057/978-1-137-58742-8
Fformat: Electronig Llyfr
Tabl Cynhwysion:
  • Introduction
  • Chapter 1 Macro perspectives of Eco-Innovations
  • Chapter 2 Research Foundations: Retrospects and Prospects
  • Chapter 3 Research Model
  • Chapter 4 Research Approach
  • Chapter 5 Unveiling Consumer's Insights
  • Chapter 6 Driving Change: Converging Business and Policy
  • Chapter 7 Challenges Ahead
  • Appendices.