Eco-Innovations in Emerging Markets Analyzing Consumer Behaviour and Adaptability /
| Hlavní autor: | |
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| Korporativní autor: | |
| Shrnutí: | XXII, 131 p. 18 illus., 1 illus. in color. text |
| Jazyk: | angličtina |
| Vydáno: |
London :
Palgrave Macmillan UK : Imprint: Palgrave Macmillan,
2016.
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| Vydání: | 1st ed. 2016. |
| Témata: | |
| On-line přístup: | https://doi.org/10.1057/978-1-137-58742-8 |
| Médium: | Elektronický zdroj Kniha |
Obsah:
- Introduction
- Chapter 1 Macro perspectives of Eco-Innovations
- Chapter 2 Research Foundations: Retrospects and Prospects
- Chapter 3 Research Model
- Chapter 4 Research Approach
- Chapter 5 Unveiling Consumer's Insights
- Chapter 6 Driving Change: Converging Business and Policy
- Chapter 7 Challenges Ahead
- Appendices.