Advertising in the Aging Society Understanding Representations, Practitioners, and Consumers in Japan /

Bibliographic Details
Main Authors:	Kohlbacher, Florian (Author), Prieler, Michael (Author)
Corporate Author:	SpringerLink (Online service)
Summary:	XXIII, 155 p. text
Language:	English
Published:	London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2016.
Edition:	1st ed. 2016.
Subjects:	Marketing. International economic relations. Industrial procurement. International business enterprises. Strategic planning. Leadership. Marketing research. Business intelligence. International Economics. Procurement. International Business. Business Strategy and Leadership. Market Research and Competitive Intelligence.
Online Access:	https://doi.org/10.1057/9781137586605
Format:	Electronic Book

Internet

https://doi.org/10.1057/9781137586605