Political Advertising in the 2014 European Parliament Elections
| 団体著者: | |
|---|---|
| その他の著者: | , , |
| 要約: | XII, 243 p. 11 illus. text |
| 言語: | 英語 |
| 出版事項: |
London :
Palgrave Macmillan UK : Imprint: Palgrave Macmillan,
2017.
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| 版: | 1st ed. 2017. |
| 主題: | |
| オンライン･アクセス: | https://doi.org/10.1057/978-1-137-56981-3 |
| フォーマット: | 電子媒体 図書 |
目次:
- 1. Introduction
- 2. Background to the elections
- 3. Regulation of electoral advertising in Europe
- 4. Representations of the European project
- 5. Representations of the Economic Crisis and Austerity Politics
- 6. A Negative Touch in Posters and Spots
- 7. Populist Politics and the ‘radical right’ in 2014 Elections
- 8. Old vs. New Europe? Differences in content and style of political advertising
- 9. Central-Eastern campaigning for the European parliament - In search of common patterns
- 10. The first time for everything: Political Advertising in a new Member State
- 11. Candidate-oriented but no European Spitzenkandidaten. The role of candidates in political advertising
- 12. Persuading beyond Words: Visual Appeals in the 2014 European Parliament Election Campaign.-.