Political Advertising in the 2014 European Parliament Elections
| مؤلف مشترك: | |
|---|---|
| مؤلفون آخرون: | , , |
| الملخص: | XII, 243 p. 11 illus. text |
| اللغة: | الإنجليزية |
| منشور في: |
London :
Palgrave Macmillan UK : Imprint: Palgrave Macmillan,
2017.
|
| الطبعة: | 1st ed. 2017. |
| الموضوعات: | |
| الوصول للمادة أونلاين: | https://doi.org/10.1057/978-1-137-56981-3 |
| التنسيق: | الكتروني كتاب |
جدول المحتويات:
- 1. Introduction
- 2. Background to the elections
- 3. Regulation of electoral advertising in Europe
- 4. Representations of the European project
- 5. Representations of the Economic Crisis and Austerity Politics
- 6. A Negative Touch in Posters and Spots
- 7. Populist Politics and the ‘radical right’ in 2014 Elections
- 8. Old vs. New Europe? Differences in content and style of political advertising
- 9. Central-Eastern campaigning for the European parliament - In search of common patterns
- 10. The first time for everything: Political Advertising in a new Member State
- 11. Candidate-oriented but no European Spitzenkandidaten. The role of candidates in political advertising
- 12. Persuading beyond Words: Visual Appeals in the 2014 European Parliament Election Campaign.-.