Japanese Global Strategy Overseas Operations and Global Marketing /
| 主要作者: | |
|---|---|
| 企业作者: | |
| 总结: | XVI, 184 p. 6 illus. text |
| 语言: | 英语 |
| 出版: |
London :
Palgrave Macmillan UK : Imprint: Palgrave Macmillan,
2019.
|
| 版: | 1st ed. 2019. |
| 主题: | |
| 在线阅读: | https://doi.org/10.1057/978-1-137-49738-3 |
| 格式: | 电子 电子书 |
书本目录:
- 1. Introduction
- 2. The Process of 'Monozukuri' in Global Business Environments
- 3. Hybrid Theory and Japanese Global Management
- 4. Case Studies on Japanese MNEs: Global Strategy
- 5. Prospective Global Markets
- 6. Golden Rules in Global Corporate Strategy.