Japanese Global Strategy Overseas Operations and Global Marketing /

Japanese Global Strategy Overseas Operations and Global Marketing /

Bibliographic Details
Main Author: Yamazaki, Katsuo (Author)
Corporate Author: SpringerLink (Online service)
Summary:XVI, 184 p. 6 illus.
text
Language:English
Published: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2019.
Edition:1st ed. 2019.
Subjects:
Business.
Asia.
Strategic planning.
Leadership.
Asia > Economic conditions.
Asian Business.
Business Strategy and Leadership.
Asian Economics.
Online Access:https://doi.org/10.1057/978-1-137-49738-3
Format: Electronic eBook
Table of Contents:
  • 1. Introduction
  • 2. The Process of 'Monozukuri' in Global Business Environments
  • 3. Hybrid Theory and Japanese Global Management
  • 4. Case Studies on Japanese MNEs: Global Strategy
  • 5. Prospective Global Markets
  • 6. Golden Rules in Global Corporate Strategy.

Similar Items