Конструирование образов «свой» – «чужой» в постах об Олимпиаде–2024 в китайских соцсетях
| Parent link: | Вестник Томского государственного университета. Культурология и искусствоведение/ Томский государственный университет.— : Изд-во ТГУ № 55.— 2024.— С. 22-34 |
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| Summary: | Заглавие с экрана В статье анализируется специфика конструирования образов «свой» и «чужой» в постах китайской социальной сети Вейбо об Олимпиаде-2024. Показано, что аккаунты иностранных организаций вынуждены публиковать адаптированный контент, не вызывающий негативной реакции китайских читателей и потенциальной блокировки модераторами. В свою очередь, зарегистрированные китайские аккаунты придерживаются принципа «сдержанности» в сообщениях о «своих» и «чужих» спортсменах, что соответствует национальным традициям и идеологическим установкам. Дополнительным инструментом фильтрации информации выступает искусственный интеллект. В совокупности это свидетельствует о действии механизма постправды The study is aimed on showing up the features of the “own” and “alien” images formation in the content of Chinese social networks dedicated to the 2024 Olympics, and to analyze how the phenomenon of post-truth manifests itself in this process. The material for the study was posts on the Weibo network selected by the artificial intelligence of the mobile version of the application by the most popular hashtag, which is put by users discussing the 2024 Olympics. It is also worth noting that the data collected by artificial intelligence is updated in real time, which makes it difficult to record information. In addition, there is a limitation on the ability to save links to posts for further use in third-party messengers. Content can only be shared within the application or through Chinese social networks. It was found that the traditional boundaries between these images of “own” and “alien” are blurred, especially in the context of the presence of various foreign organizations accounts on the platform and the threat of their blocking in the case of negativity towards China. The desire of foreign profiles not to provoke the wrath of Chinese users leads to the neutralization of the image of the “alien” Chinese athletes or even to presenting them in a positive way. Chinese accounts also avoid emotionally charged vocabulary, mentioning both their own and foreign athletes. The images constructed by both types of accounts show similarities in the joy of the victories of “own” athletes. The study confirms the thesis about the need for foreign users to adapt content according to the rules of Chinese social networks in order to avoid a negative reaction, which demonstrates the mechanism of post-truth action and blurs the images of “own” and “alien”. Нere the post-truth phenomenon manifests itself in the fact that accounts present information in such a way that it corresponds to the official course and national values. Besides that, artificial intelligence plays a leading role in the selection of posts, which, following certain algorithms, filters content, cutting off the negative publications. As a result users receive filtered, positive content, removing the opportunity to know the alternative opinions, and the information space becoming saturated with post-truth. It also erases the boundaries between the images of “own” and “alien”, forming a new perception based on a one-sided and carefully edited presentation of information Текстовый файл |
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2024
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| Online Access: | https://elibrary.ru/item.asp?id=71221851 |
| Format: | Electronic Book Chapter |
| KOHA link: | https://koha.lib.tpu.ru/cgi-bin/koha/opac-detail.pl?biblionumber=677210 |