Формирование запроса на социальное предпринимательство в интересах старшего поколения (на примере Томской области)
| Parent link: | Вестник Томского государственного университета/ Национальный исследовательский Томский государственный университет (ТГУ).— , 1998- № 463.— 2021.— [С. 87–97] |
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| Other Authors: | , , , |
| Summary: | Заглавие с экрана Выявление «институциональных пустот» и «провалов» рынка применительно к удовлетворению особых потребностей пожилых людей актуализирует обсуждение необходимости, возможности и целесообразности их заполнения с помощью относительно нового для России инструмента – социального предпринимательства. В данном исследовании особое вниманиеуделяется важной грани социального предпринимательства как механизма, способствующего более полному раскрытиюи реализации ресурсного потенциала самих пожилых людей. Revealing the “institutional voids” and “failures” of the market in relation to meeting the needs of older people actualizes thediscussion of the necessity, possibility and expediency of compensating them with the help of a relatively new tool for Russia –social entrepreneurship. The aim of the study is to identify the potential demand for social entrepreneurship in the interests of olderpeople on the example of Tomsk Oblast and substantiate the value of this tool both to meet the needs of older people and to increasethe degree of realization of their resource potential. Such an opportunity can appear and be implemented only if the demand of olderpeople for the development of social entrepreneurship is correctly identified and a relationship between implementation forms andurgent problems of social policy in relation to older people is established. This study uses qualitative methods (focus groups) for theperiod from 2016 to 2019 in the format of expert seminars, the participants of which were representatives of the older generation andspecialists professionally involved in social policy and the well-being of older people. This study theoretically substantiates theidentified opportunities for filling the “institutional voids” in ensuring the well-being of older people with the help of socialentrepreneurship as a mechanism linking social needs with business values. This business model is based on the creation andincrement of social value, but is also subject to financial payback. The practical value of the study consists in substantiating therationality of sequential actions by levels of activity for the development of social entrepreneurship to more completely realize theresource potential of older people: (1) state (public); (2) community and business practices for older people; (3) activities by theengaged representatives of the older generation in the interests of older people themselves. At the first, state, level, activityencompasses the formation of an institutional framework for realizing the potential of social entrepreneurship, which involves theparticipation of the government as a key investor and conductor of important institutional changes in this area. At the second level ofactivity, the state determines and consolidates long-term "rules of the game" to attract interested public and business structures to beactively engaged in social entrepreneurship to serve the needs of older people. As a result, social entrepreneurship projects can befinancially and socially sustainable as they solve problems where traditional social protection measures or health care services areineffective or even non-existent. At the third level of activity, older people themselves become participants. This level assumes theirpro-active involvement in the regional society as active citizens who not only consume, but also create social benefits. |
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2021
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| Online Access: | https://www.elibrary.ru/item.asp?id=45849176 https://doi.org/10.17223/15617793/463/11 |
| Format: | Electronic Book Chapter |
| KOHA link: | https://koha.lib.tpu.ru/cgi-bin/koha/opac-detail.pl?biblionumber=665013 |