Поликодовый текст в интернет-коммуникации (на материале медицинских аккаунтов Instagram)
| Parent link: | West-East Т. 2/1, № 1.— 2019.— [С. 117-122] |
|---|---|
| Main Author: | |
| Corporate Author: | |
| Summary: | Заглавие с экрана The paper deals with the communicative and pragmatic potential of the polycode text in medical Internet communication. The material is media texts of a new type - posts of professional doctors' accounts in the social network Instagram. The choice of material is due to the specifics of the technological tools of the mobile application, as well as the popularity of using the socialnetwork for personal and professional communication on the Internet.The processes of construction and perception of different types of polycode texts are analyzed, the ways of complex influence on the mass addressee of language, visual, graphic, audial means in the media text are identified. It is established that the multimedia and interactive features of the social network Instagram allowrepresentatives of the medical community to successfully implement professional Internet communication strategies and effectively influence the target audience through a combination of verbal and non-verbal components in a polycode text. |
| Published: |
2019
|
| Subjects: | |
| Online Access: | http://ispop.ge/jour/7/24_Volkova,%20E.%20pdf.pdf |
| Format: | Electronic Book Chapter |
| KOHA link: | https://koha.lib.tpu.ru/cgi-bin/koha/opac-detail.pl?biblionumber=662452 |