Современная наружная реклама на русском языке в северо-восточном Китае: нарушения графической и орфографической нормы
| Parent link: | Вестник Томского государственного педагогического университета/ Томский государственный педагогический университет (ТГПУ).— , 1998- № 7 (172).— 2016.— [С. 124-129] |
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| Summary: | Заглавие с экрана Осуществлен лингвистический анализ текстов вывесок и объявлений на русском языке, созданных носителями китайского языка и функционирующих в г. Хэйхэ (Китай). Тексты вывесок и объявлений рассмотрены на предмет соответствия графической и орфографической нормам русского языка. Авторы разработали классификацию типичных ошибок, допущенных в китайской рекламе на русском языке, и предложили свой опыт их интерпретации. The article is devoted to one of the modern aspects of Russian-Chinese language interaction in Chinese area adjacent to Russia. This interaction became possible in the late 20th – early 21st centuries as a consequence of active Russian-Chinese trade-and-service contacts. The article reveals spheres of outdoor advertisement made in Russian by Chinese native speakers. Advertising text materials have been collected by authors of the article in Heihe (China) and in relevant websites. Authors made linguistic analysis of Chinese boards and advertisements in Russian and found out that they were full of different errors. The purpose of the article is analysis of inadequacy of Russian words and their graphic forms and failure to comply with orthographical norms of the Russian Language in outdoor advertisement performed in Russian, as well as an attempt to make their linguistic interpretation. Authors considered the classification of typical mistakes, which have been made in Chinese advertisement in Russian Language. Режим доступа: по договору с организацией-держателем ресурса |
| Language: | Russian |
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2016
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| Series: | Актуальные проблемы русистики |
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| Online Access: | http://vestnik.tspu.edu.ru/files/vestnik/PDF/articles/tszyan_i._124_129_7_172_2016.pdf https://elibrary.ru/item.asp?id=26289110 |
| Format: | Electronic Book Chapter |
| KOHA link: | https://koha.lib.tpu.ru/cgi-bin/koha/opac-detail.pl?biblionumber=654807 |