Marketing Approach to the Research of Older Adults’ Well-being; Procedia - Social and Behavioral Sciences; Vol. 214 : Worldwide trends in the development of education and academic research

Marketing Approach to the Research of Older Adults’ Well-being; Procedia - Social and Behavioral Sciences; Vol. 214 : Worldwide trends in the development of education and academic research

Dades bibliogràfiques
Parent link:Procedia - Social and Behavioral Sciences
Vol. 214 : Worldwide trends in the development of education and academic research.— 2015.— [P. 911-915]
Autor principal: Kashchuk I. V. Irina Vadimovna
Autor corporatiu: Национальный исследовательский Томский политехнический университет (ТПУ) Институт социально-гуманитарных технологий (ИСГТ) Кафедра экономики (ЭКОН)
Altres autors: Ivankina L. I. Lyubov Ivanovna
Sumari:Title screen
The article analyses the possibility of usage of marketing approach for older adults’ well-being study. Key marketing research indicators are defined for studying older adults’ needs, behavior and ensuring continuous well-being. The authors define dependence of the needs and behavior of older people on the territory where they live. It is proposed to determine the main parameters and indicators of older adults’ well-being by the territory (region, city) segmentation. The model of the relationship of well-being indicators with main features of different methods of segmentation and marketing research is developed.
Режим доступа: по договору с организацией-держателем ресурса
Idioma:anglès
Publicat: 2015
Matèries:
электронный ресурс
труды учёных ТПУ
Accés en línia:http://dx.doi.org/10.1016/j.sbspro.2015.11.752
Format: xMaterials Electrònic Llibre
KOHA link:https://koha.lib.tpu.ru/cgi-bin/koha/opac-detail.pl?biblionumber=650576

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