Marketing Approach to the Research of Older Adults’ Well-being; Procedia - Social and Behavioral Sciences; Vol. 214 : Worldwide trends in the development of education and academic research
| Parent link: | Procedia - Social and Behavioral Sciences Vol. 214 : Worldwide trends in the development of education and academic research.— 2015.— [P. 911-915] |
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| Streszczenie: | Title screen The article analyses the possibility of usage of marketing approach for older adults’ well-being study. Key marketing research indicators are defined for studying older adults’ needs, behavior and ensuring continuous well-being. The authors define dependence of the needs and behavior of older people on the territory where they live. It is proposed to determine the main parameters and indicators of older adults’ well-being by the territory (region, city) segmentation. The model of the relationship of well-being indicators with main features of different methods of segmentation and marketing research is developed. Режим доступа: по договору с организацией-держателем ресурса |
| Język: | angielski |
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2015
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| Dostęp online: | http://dx.doi.org/10.1016/j.sbspro.2015.11.752 |
| Format: | Elektroniczne Książka |
| KOHA link: | https://koha.lib.tpu.ru/cgi-bin/koha/opac-detail.pl?biblionumber=650576 |