Social networking as an advertising tool in Russia and abroad; SHS Web of Conferences; Vol. 28 : Research Paradigms Transformation in Social Sciences (RPTSS 2015)

Social networking as an advertising tool in Russia and abroad; SHS Web of Conferences; Vol. 28 : Research Paradigms Transformation in Social Sciences (RPTSS 2015)

Bibliographic Details
Parent link:	SHS Web of Conferences Vol. 28 : Research Paradigms Transformation in Social Sciences (RPTSS 2015).— 2016.— [01003, 4 p.]
Corporate Author:	Национальный исследовательский Томский политехнический университет (ТПУ) Институт социально-гуманитарных технологий (ИСГТ) Кафедра социальных коммуникаций (СК)
Other Authors:	Ageev I. A. Iliya Aleksandrovich, Kondratyeva (Kondratieva) I. V. Irina Vladimirovna, Zaviyalova Z. S. Zinaida Sergeevna, Giniyatova E. V. Elena Vladimirovna, Zavyalova M. P., Deakin A. K. Ann, Lokotosh Y. V.
Summary:	Title screen This study contrasts the behavioural patterns of users on Facebook with those on VKontakte using data collected by Facebook and a survey of Russian VKontakte users. The authors analyse the key differences between the two popular social networks, including what users perceived to be the most attractive options, the amount of time spent online and attitudes toward advertising. The results have been used to evaluate the potential of social networks (SMM) for business promotion in Russia.
Language:	English
Published:	2016
Subjects:	электронный ресурс труды учёных ТПУ социальные сети рекламный маркетинг бизнес социальные медиа
Online Access:	http://dx.doi.org/10.1051/shsconf/20162801003 http://earchive.tpu.ru/handle/11683/33086
Format:	Electronic Book Chapter
KOHA link:	https://koha.lib.tpu.ru/cgi-bin/koha/opac-detail.pl?biblionumber=649530

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