Social networking as an advertising tool in Russia and abroad

Social networking as an advertising tool in Russia and abroad

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Parent link:	SHS Web of Conferences Vol. 28 : Research Paradigms Transformation in Social Sciences (RPTSS 2015).— 2016.— [01003, 4 p.]
Tác giả của công ty:	Национальный исследовательский Томский политехнический университет (ТПУ) Институт социально-гуманитарных технологий (ИСГТ) Кафедра социальных коммуникаций (СК)
Tác giả khác:	Ageev I. A. Iliya Aleksandrovich, Kondratyeva (Kondratieva) I. V. Irina Vladimirovna, Zaviyalova Z. S. Zinaida Sergeevna, Giniyatova E. V. Elena Vladimirovna, Zavyalova M. P., Deakin A. K. Ann, Lokotosh Y. V.
Tóm tắt:	Title screen This study contrasts the behavioural patterns of users on Facebook with those on VKontakte using data collected by Facebook and a survey of Russian VKontakte users. The authors analyse the key differences between the two popular social networks, including what users perceived to be the most attractive options, the amount of time spent online and attitudes toward advertising. The results have been used to evaluate the potential of social networks (SMM) for business promotion in Russia.
Ngôn ngữ:	Tiếng Anh
Được phát hành:	2016
Những chủ đề:	электронный ресурс труды учёных ТПУ социальные сети рекламный маркетинг бизнес социальные медиа
Truy cập trực tuyến:	http://dx.doi.org/10.1051/shsconf/20162801003 http://earchive.tpu.ru/handle/11683/33086
Định dạng:	Điện tử Chương của sách
KOHA link:	https://koha.lib.tpu.ru/cgi-bin/koha/opac-detail.pl?biblionumber=649530

Internet

http://dx.doi.org/10.1051/shsconf/20162801003
http://earchive.tpu.ru/handle/11683/33086