Social networking as an advertising tool in Russia and abroad; SHS Web of Conferences; Vol. 28 : Research Paradigms Transformation in Social Sciences (RPTSS 2015)

Social networking as an advertising tool in Russia and abroad; SHS Web of Conferences; Vol. 28 : Research Paradigms Transformation in Social Sciences (RPTSS 2015)

書誌詳細
Parent link:	SHS Web of Conferences Vol. 28 : Research Paradigms Transformation in Social Sciences (RPTSS 2015).— 2016.— [01003, 4 p.]
団体著者:	Национальный исследовательский Томский политехнический университет (ТПУ) Институт социально-гуманитарных технологий (ИСГТ) Кафедра социальных коммуникаций (СК)
その他の著者:	Ageev I. A. Iliya Aleksandrovich, Kondratyeva (Kondratieva) I. V. Irina Vladimirovna, Zaviyalova Z. S. Zinaida Sergeevna, Giniyatova E. V. Elena Vladimirovna, Zavyalova M. P., Deakin A. K. Ann, Lokotosh Y. V.
要約:	Title screen This study contrasts the behavioural patterns of users on Facebook with those on VKontakte using data collected by Facebook and a survey of Russian VKontakte users. The authors analyse the key differences between the two popular social networks, including what users perceived to be the most attractive options, the amount of time spent online and attitudes toward advertising. The results have been used to evaluate the potential of social networks (SMM) for business promotion in Russia.
言語:	英語
出版事項:	2016
主題:	электронный ресурс труды учёных ТПУ социальные сети рекламный маркетинг бизнес социальные медиа
オンライン･アクセス:	http://dx.doi.org/10.1051/shsconf/20162801003 http://earchive.tpu.ru/handle/11683/33086
フォーマット:	電子媒体図書の章
KOHA link:	https://koha.lib.tpu.ru/cgi-bin/koha/opac-detail.pl?biblionumber=649530

インターネット

http://dx.doi.org/10.1051/shsconf/20162801003
http://earchive.tpu.ru/handle/11683/33086