Social networking as an advertising tool in Russia and abroad; SHS Web of Conferences; Vol. 28 : Research Paradigms Transformation in Social Sciences (RPTSS 2015)
| Parent link: | SHS Web of Conferences Vol. 28 : Research Paradigms Transformation in Social Sciences (RPTSS 2015).— 2016.— [01003, 4 p.] |
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| Korporativna značnica: | |
| Drugi avtorji: | , , , , , , |
| Izvleček: | Title screen This study contrasts the behavioural patterns of users on Facebook with those on VKontakte using data collected by Facebook and a survey of Russian VKontakte users. The authors analyse the key differences between the two popular social networks, including what users perceived to be the most attractive options, the amount of time spent online and attitudes toward advertising. The results have been used to evaluate the potential of social networks (SMM) for business promotion in Russia. |
| Jezik: | angleščina |
| Izdano: |
2016
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| Teme: | |
| Online dostop: | http://dx.doi.org/10.1051/shsconf/20162801003 http://earchive.tpu.ru/handle/11683/33086 |
| Format: | Elektronski Book Chapter |
| KOHA link: | https://koha.lib.tpu.ru/cgi-bin/koha/opac-detail.pl?biblionumber=649530 |
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| 200 | 1 | |a Social networking as an advertising tool in Russia and abroad |f I. A. Ageev [et al.] | |
| 203 | |a Text |c electronic | ||
| 300 | |a Title screen | ||
| 320 | |a [References: 18 tit.] | ||
| 330 | |a This study contrasts the behavioural patterns of users on Facebook with those on VKontakte using data collected by Facebook and a survey of Russian VKontakte users. The authors analyse the key differences between the two popular social networks, including what users perceived to be the most attractive options, the amount of time spent online and attitudes toward advertising. The results have been used to evaluate the potential of social networks (SMM) for business promotion in Russia. | ||
| 461 | 0 | |0 (RuTPU)RU\TPU\network\14324 |t SHS Web of Conferences | |
| 463 | 0 | |0 (RuTPU)RU\TPU\network\14326 |t Vol. 28 : Research Paradigms Transformation in Social Sciences (RPTSS 2015) |o International Conference, December 15-17, 2015, Tomsk, Russia |o [proceedings] |f National Research Tomsk Polytechnic University (TPU) ; eds. I. B. Ardashkin ; N. V. Martyushev |v [01003, 4 p.] |d 2016 | |
| 610 | 1 | |a электронный ресурс | |
| 610 | 1 | |a труды учёных ТПУ | |
| 610 | 1 | |a социальные сети | |
| 610 | 1 | |a рекламный маркетинг | |
| 610 | 1 | |a бизнес | |
| 610 | 1 | |a социальные медиа | |
| 701 | 1 | |a Ageev |b I. A. |c historian, local historian |c Associate Professor of Tomsk Polytechnic University, Candidate of Historical Sciences |f 1986- |g Iliya Aleksandrovich |3 (RuTPU)RU\TPU\pers\33820 |9 17414 | |
| 701 | 1 | |a Kondratyeva (Kondratieva) |b I. V. |c specialist in cultural studies and social communication |c Associate Professor of Tomsk Polytechnic University, Candidate of Philosophical Sciences |f 1983- |g Irina Vladimirovna |3 (RuTPU)RU\TPU\pers\33610 | |
| 701 | 1 | |a Zaviyalova |b Z. S. |c specialist in the field of culture studies and social communication |c associate Professor of Tomsk Polytechnic University, candidate of philosophical Sciences |f 1981- |g Zinaida Sergeevna |3 (RuTPU)RU\TPU\pers\33130 | |
| 701 | 1 | |a Giniyatova |b E. V. |c Specialist in the field of cultural studies and social communication |c Associate Professor of Tomsk Polytechnic University, Candidate of philosophical sciences |f 1978- |g Elena Vladimirovna |9 20613 | |
| 701 | 1 | |a Zavyalova |b M. P. | |
| 701 | 1 | |a Zavyalova |b M. P. | |
| 701 | 1 | |a Deakin |b A. K. |g Ann | |
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| 712 | 0 | 2 | |a Национальный исследовательский Томский политехнический университет (ТПУ) |b Институт социально-гуманитарных технологий (ИСГТ) |b Кафедра социальных коммуникаций (СК) |3 (RuTPU)RU\TPU\col\21254 |
| 801 | 2 | |a RU |b 63413507 |c 20170120 |g RCR | |
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